Clearbit is a data enrichment tool that helps businesses improve their sales and marketing efforts. The service provides data on individuals and companies by gathering publicly available information from sources such as social media profiles, public records, and government databases. This data is then used to enrich existing customer data or to find new leads for sales prospecting.
Clearbit's data can be used for a variety of purposes, including identifying decision-makers at target companies, personalizing marketing campaigns, and improving lead scoring. The service also includes a suite of APIs that can be used to integrate Clearbit data into other applications or services.
Overall, Clearbit is a useful tool for businesses looking to improve their sales and marketing efforts by providing accurate, up-to-date information on their customers and potential leads. By leveraging Clearbit's data, businesses can make better-informed decisions, improve customer engagement, and ultimately increase revenue.
Clearbit is a pretty big platform with a sizeable suite of prospecting tools. The Salesforce integration is seamless and makes the process of finding, capturing, and converting leads east and effective.
Bombora is a B2B data platform that provides intent data and account-based marketing (ABM) solutions for businesses. The platform collects and analyzes data from various sources, including B2B media sites and company websites, to determine the intent of prospects and identify accounts that are most likely to buy.
The intent data provided by Bombora allows businesses to identify potential customers who are in the research and consideration phase of the buying process. This information can be used to personalize marketing campaigns, prioritize leads, and improve sales outreach efforts.
In addition to intent data, Bombora's ABM solutions allow businesses to target their ideal customer profiles with personalized messaging across various channels. This can help increase engagement and drive more qualified leads.
If you want to pick out buyer intents, we'd definitely recommend giving Bombora a try! Their Surge Score allows you to easily gauge the buying intent of prospects.
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