ZoomInfo is a comprehensive business information database that provides detailed insights into companies and their employees. The service is designed to help sales and marketing professionals find, connect with, and sell to their ideal customers. ZoomInfo provides access to millions of business contacts, including their job titles, email addresses, and phone numbers, as well as insights into companies' size, revenue, industry, and other key data points.
ZoomInfo's usefulness lies in its ability to provide accurate, up-to-date contact information for decision-makers across various industries. The service also provides sales and marketing teams with the tools needed to segment and target their ideal customer base, enabling them to optimize their outreach efforts and increase their conversion rates. With its robust data analytics capabilities, ZoomInfo allows businesses to make informed decisions about their sales and marketing strategies, helping them to reach their revenue goals more effectively.
This one's for the big boys. It's not cheap, but Zoominfo is one of the market leaders when it comes to enterprise data needs.
Bombora is a B2B data platform that provides intent data and account-based marketing (ABM) solutions for businesses. The platform collects and analyzes data from various sources, including B2B media sites and company websites, to determine the intent of prospects and identify accounts that are most likely to buy.
The intent data provided by Bombora allows businesses to identify potential customers who are in the research and consideration phase of the buying process. This information can be used to personalize marketing campaigns, prioritize leads, and improve sales outreach efforts.
In addition to intent data, Bombora's ABM solutions allow businesses to target their ideal customer profiles with personalized messaging across various channels. This can help increase engagement and drive more qualified leads.
If you want to pick out buyer intents, we'd definitely recommend giving Bombora a try! Their Surge Score allows you to easily gauge the buying intent of prospects.
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