News Industry Email Lists

How to Request Your Email List of News Businesses

Let's get to it. Here are the 5 simple steps to building your totally bespoke email list of news industry leads.

Step 1: Sign up to Coldlytics

It's all self service and easy to sign up. We offer a 1 week $7 trial to get you going immediately. Alternatively, subscribe to one of our plans to receive an initial subscription bonus.

The Coldlytics Signup Screen

Step 2: Start a New Task From Your Dashboard

Once signed up, click the "New Task" button in the top right corner of your dashboard.

You'll see 3 different ways we build lists. In this case, you'll want to click on option 1 - Small Businesses.

A Google Maps preview will appear.

Enter the city, state (province), or country you wish to target. When selecting a city, we give you the option to set a radius around it too.

Next, tell us which industry you want to target.

You can enter multiple industries if needed. Additionally, you can add more than one location for your list too.

Example: sourcing chiropractors in Fresno, CA, using Google Maps and Coldlytics.

Step 3: Consider Using Filters

Coldlytics enables you to refine your list by metrics such as…

• Company Revenue
• Company Headcount
• Company Founding Date
• Franchises or National Chains (Include or Exclude)
• Website Keywords - Enter Positive or Negative keywords that we'll check the website for. If found, we'll either include or exclude that company based on what you've told us.
• Suppression Lists - Provide us with a list of companies you specifically don't want us to provide data for. These are often lists of your existing clients for example.

Some additional filters that often matter to digital marketing agencies...

• Advertisers - Whether the company advertises on Facebook, Google or LinkedIn.
• Google Reviews - Filter lists based on minimum review counts or star ratings.
• Page Speed - How fast (or slow) their website loads.
• Technology Detection - We can check to see if the website is built on Wix or Wordpress, etc.
• Search Position - We can filter lists to only provide leads who are currently ranking in position 6 (or any SERP rank position) or lower for their industry keyword.

Advanced filters on Coldlytics - not to be found elsewhere!

Step 4: Enter Additional Notes

Every task you submit is reviewed by a human, before being assigned to our research team. Use the "Additional Notes" section to optionally provide context to your targeting requirements.

This step is entirely optional, but never hurts to add.

Example: "We are interested in news companies that are at least 5 years or older in X city. Exclude any new companies."

Enter your additional notes in this box.

Step 5: Define Data Points

Think of a data point as a column in the final spreadsheet we will provide you. Your list will always include the following data points for each contact

• First Name
• Last Name
• Company Name
• Job Title
• Email Address
• Company Website

We always provide direct email addresses, rather than generic emails such as sales@, info@, contact@, etc. You'll receive the bob@example.com email.

Choose the data points you want our team to find.

Additionally, you can request any of the following data points for your list.

Coldlytics provides the most extensive set of data points in any industry, enabling you to build a comprehensive picture of every single prospect before you even begin your outreach.

• LinkedIn Profile URL
  The personal LinkedIn profile of the contact in question.
• Address
  Split into components - first line, city, state, zip.
• Phone Number
  The main business/switchboard phone.
• Direct Dial
  The direct phone number (usually cell) for each contact. This costs an additional credit per contact provided.
• Google Review Count & Score
• Google My Business (GMB) Profile URL
  Also whether it's been claimed by the business.
• Company Social Profiles
  Facebook, LinkedIn, Instagram, Twitter, and TikTok.
• Ad Pixels
  Whether the business has a Facebook, Google, LinkedIn, or TikTok ad pixel installed. When these are present we can assume that they are currently running, or have ran ads in the past.
• Google Analytics
  Whether the business uses Google Analytics.
• E-commerce
  Whether the business uses e-commerce technologies such as Shopify or Klaviyo.
• Wordpress
  Whether the business uses Wordpress.
• **Page Speed in Milliseconds
  **How fast does their website load? This can be a useful if you are offering website development or optimization services.
• **Search Term
  **The term we used when we searched Google for this company.
• **Search Location
  **The location we searched within on Google.
• **Search Position
  **The SERP position the company ranked in when we found them.

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