Account-Based Selling

Learn about account-based selling, its differences with lead-based selling, and how this strategic approach can deliver success for sales teams.


Buyer Intent

Discover the importance of buyer intent, learn how to collect intent data, and explore ways to leverage this invaluable information in B2B sales.

Business Development Representative

Sales professional responsible for identifying & connecting with business prospects to generate leads and book appointments with decision makers.

B2B Database

A searchable collection of contact information and details about potential business clients, used to target and grow B2B customer bases.


Cold Outreach

Cold outreach is the process of initiating contact with potential customers or clients who have not expressed prior interest in your product.

Cold Email

Discover the art of cold emailing, its legal aspects, effectiveness in 2023, open rates, the 30 30 50 rule, and optimal email length.


Discovery Call

Learn what a discovery call is, explore its goals, and discover tips for preparing, introducing yourself, avoiding mistakes, and follow-up strategies.

Demographic Data

Explore the role of demographic data in B2B lead generation. Learn what it is and how to leverage job title, industry, company size, and location.


Email Validation

A crucial step in cold outreach; the process of verifying an email address's legitimacy, deliverability, and activeness before sending emails to it.

Email Scraping

Explore email scraping in cold email outreach: what it is, how email scrapers work, its legality, and effectiveness. Uncover the risks and rewards.


Firmographic Data

Master the art of B2B lead generation with firmographic data! Discover what it is, its components, and how to leverage it for targeted campaigns.


Generic Email Address

Discover what a generic email address is and how to set it up for your small business. Learn about common generic email addresses and more!


Intent Data

Digital signals revealing a potential customer's interest in a product or service, used to prioritize and personalize B2B sales efforts.

Ideal Customer Profile (ICP)

Learn what an ideal customer profile is, how to write it, and what makes a good customer profile for effective cold email outreach.


Lead List

Unlock the secrets of cold email outreach with lead lists! Learn what they are, how to create them, and their importance for successful campaigns.


Marketing Qualified Lead (MQL)

Discover the meaning of Marketing Qualified Leads (MQLs), learn the difference between MQLs and SQLs, and explore ways to generate and measure MQLs.


Opportunity Management

Discover opportunity management, its role, elements, and how it differs from lead management to boost your B2B sales performance.

Outbound Sales

Outbound sales is a proactive approach to generating sales leads, by reaching out to prospects who may not know about your product or service.


Positioning Statement

Learn the importance of positioning statements, explore the 4 C's of positioning, and discover examples of effective B2B positioning statements.


Qualified Lead

Learn the difference between qualified & unqualified leads, explore examples of qualified leads, and understand SQLs & MQLs in B2B sales.


Sales Pipeline Coverage

Dive into the world of sales pipeline coverage, learn strategies, how to measure quality and more.

Sales Pipeline Management

The importance of sales pipeline management in B2B sales, the main pipeline steps, and tips for managing your pipeline efficiently at scale.

Sales Performance Management

The importance of sales performance management, measurement methods, the role of a sales manager, and how software helps bring it all together.


Discover the SORBS Spam Blacklist, its impact on email deliverability, and how to get delisted. Learn to navigate and avoid the blacklist maze.

Sales Acceleration

Zoom into the world of Sales Acceleration! Discover its importance, ways to boost growth, magical platforms, and the formula for sales success.


Technographic Data

Unearth the power of technographic data for B2B lead generation. Learn what it is, its importance, and how to use it for segmentation and targeting.