Learn what a discovery call is, explore its goals, and discover tips for preparing, introducing yourself, avoiding mistakes, and follow-up strategies.
August 16, 2023
A discovery call is an initial conversation between a sales professional and a potential customer in the B2B sales process. The primary goal of a discovery call is to gather information about the prospect's needs, challenges, and goals while establishing a rapport and determining if your product or service can provide a viable solution.
What is the goal of a discovery call?
The main objectives of a discovery call include:
Establishing rapport: Build a connection with the prospect by demonstrating empathy, active listening, and a genuine interest in their needs and concerns.
Gathering information: Collect valuable insights about the prospect's business, pain points, goals, and decision-making process.
Qualifying the prospect: Determine if the prospect is a good fit for your product or service, ensuring your sales efforts are focused on high-potential opportunities.
Positioning your offering: Introduce your product or service as a potential solution to the prospect's challenges, setting the stage for future sales conversations.
How to introduce yourself on a discovery call
When introducing yourself on a discovery call, follow these guidelines:
Be brief and concise, mentioning your name and company.
Establish credibility by briefly mentioning your role and experience.
Express gratitude for the prospect's time and willingness to speak with you.
Set clear expectations for the call, outlining the topics you'd like to discuss and the estimated duration.
How to prepare for a discovery call
Proper preparation is essential for a successful discovery call. Here are some steps to follow:
Research the prospect's company, industry, and competitors.
Review any available information about the prospect's role and responsibilities.
Develop a list of open-ended questions to guide the conversation.
Leverage resources like Coldlytics to gather accurate and up-to-date prospect data.
Familiarize yourself with your product or service's features, benefits, and use cases.
What not to do in a discovery call
To ensure a positive and productive discovery call, avoid these common mistakes:
Talking too much and dominating the conversation.
Asking closed-ended questions that limit the prospect's responses.
Focusing solely on selling your product or service, rather than understanding the prospect's needs.
Failing to actively listen and respond to the prospect's concerns and questions.
Jumping into a sales pitch without first establishing rapport and gathering relevant information.
What happens after a discovery call?
Following a discovery call, take these steps to maintain momentum and move the sales process forward:
Send a personalized follow-up email, summarizing key points from the call and expressing appreciation for the prospect's time.
Share any additional resources or information that may address the prospect's needs or concerns.
Schedule a follow-up call or meeting to discuss your product or service in more detail or provide a product demonstration.
Update your CRM or sales tracking system with insights gathered during the call and any next steps.
Mastering the discovery call is essential for B2B sales success. By understanding its goals, preparing effectively, and honing your approach, you can build strong relationships with prospects, gather valuable insights, and position your offering as a viable solution for their needs.
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