A 20x return on investment for Base Coat Marketing

Measurable pipeline, not vanity metrics

Base Coat Marketing tracks every contact list it buys through to closed contracts. That discipline makes the maths simple: Austin can attribute exactly how many clients each list produced, and Coldlytics lists have returned at least 20x what they cost.

In real terms, that is 5-10% of the agency's entire business, worth roughly $10,000 to $20,000 in monthly recurring revenue.

“We can directly attribute exactly how many clients came from that list into our pipeline. We've absolutely seen a very significant return on investment.”

Quality data beats big data

Austin's team evaluated several data partners and ran straight data tests between them. Coldlytics consistently generated the best results, with legitimate 60% open rates and 20% click-through rates on campaigns.

The difference is who the data reaches. Instead of generic company inboxes and gatekeepers, Coldlytics lists target the actual decision makers, and every inbox is vetted before delivery.

“It's quality data. We have legitimate 60% open rates, 20% click-through rates. That's unheard of in the email marketing realm.”

Jump-starting a new agency

Austin launched Base Coat Marketing in February 2022 with very few contacts to work with. Manually built lists of generic inboxes were producing poor open rates, so the team went looking for a partner who could build quality lists on demand.

Coldlytics let the agency build its email list quickly, which gave its content and SEO campaigns an audience from day one.