$11k of new monthly recurring revenue in a single month

Four clients in a month, and they stick around

In a single month, Gauge Digital Media closed three roofing companies and one painting company from cold outreach, adding $11,000 in monthly recurring revenue. With average clients staying for years, the lifetime value of one month's outreach is many multiples of that.

Cold email's biggest cost is time, and the list is the biggest hard cost. For Joe, Coldlytics earns its keep on both: the data arrives researched and ready, so the team spends its time selling rather than list building.

“Your product saves us that time, which is really the most valuable thing when you're trying to run an agency.”

Sharper targeting than any channel they run

Joe has been in marketing for over 21 years but had never run cold email before. What sold him on the channel is precision: the agency can narrow in on exactly the market it wants, and the leads that reply are better qualified even if they take more nurturing than inbound.

Because Coldlytics researches data on demand, the agency gets contacts it simply cannot buy from a static database.

“The real payoff was in those first replies. 'Yeah, I'm actually really interested, how did you do that for this other company?' That was really fun to get.”

The data source the best agencies talk about

Gauge Digital Media belongs to a mastermind of hundreds of agencies. Among the biggest and most successful members, the ones Joe listens to most, Coldlytics is the only data source that comes up, and the group's founder Josh Nelson uses and recommends it himself.

Joe also benchmarked Coldlytics against the member list of an industry association, in theory the best list money can buy for a niche. The Coldlytics list outperformed it.

“All the people that have big, successful agencies, they're all using Coldlytics. If you're an agency and you're doing this stuff, you should sign up.”

Advice for agencies starting cold email

Joe's advice for agencies testing the waters: if you niche, cold email is fantastic, and pick vendors that teach you. He chose his stack, Coldlytics for data and Uptics for sending, because both published content that filled the knowledge gaps of a brand-new channel.

Time is always an agency's biggest constraint, so he deliberately did not pick the cheapest tools. He picked the ones that were easiest to use and highest quality, and says the decision has paid off.