200 researched leads, 2 recurring clients in 2 months

From bulk lists to researched lists

Before Coldlytics, Remodel Reach Marketing bought bulk lists of 2,000+ businesses at a time. That volume works for broad email marketing, but not for direct, personalised outreach where every message is unique to the lead.

A single researched list of around 200 remodelers outperformed every bulk list Brooks had ever bought: two monthly recurring clients within the first couple of months.

“Within the first couple of months, using just those leads, I landed two monthly recurring clients from just that list. Better than any of the other lists I'd ever gotten.”

Targeting no bulk list can match

Brooks wasn't after any remodeler. He wanted companies that were not ranking at the top of Google but were already spending money on Google and Facebook ads, in other words, businesses that value marketing and have room to improve.

The Coldlytics research team found the companies matching those exact criteria and identified the owners, so his outreach landed with the person who could say yes.