Replies on day one from his very first test list

Matt Foreman swapped virtual assistants for on-demand research and had interested prospects replying the same day his first campaign went live.

Day 1First interested replies

Full-timeLike an extra employee, without the hiring

Human-vettedEvery lead reviewed by a researcher

Matt Foreman runs Lawn & Land Marketing. The quotes below are from the interview above, lightly edited for readability.

From virtual assistants to on-demand research

Before Coldlytics, most of Matt's time and budget for lead sourcing went on hiring virtual assistants. The human element was there, but so was the overhead: training each VA on the agency, its niche, and what a good-fit prospect looks like, over and over. It got expensive and time consuming.

With Coldlytics he pinpoints exactly what his company needs, sets the parameters, and a researcher on the other end fine-tunes the list and makes sure every contact is credible.

“It's essentially having a full-time employee. It's super helpful.”
Matt Foreman, Lawn & Land Marketing

Qualified leads, not scraped data

Matt never invested in scrapers. Data is available out there, but he didn't trust the quality of what he'd find. Sourcing new leads at scale without help felt pretty much impossible.

What made Coldlytics fit is the combination: the algorithmic side sources at scale, and the human element looks everything over. The result is a credible list he can build a serious outreach system on.

“Not just any leads, not like scraping leads. They had to be qualified leads.”
Matt Foreman, Lawn & Land Marketing