Bombora is a B2B data platform that provides intent data and account-based marketing (ABM) solutions for businesses. The platform collects and analyzes data from various sources, including B2B media sites and company websites, to determine the intent of prospects and identify accounts that are most likely to buy.
The intent data provided by Bombora allows businesses to identify potential customers who are in the research and consideration phase of the buying process. This information can be used to personalize marketing campaigns, prioritize leads, and improve sales outreach efforts.
In addition to intent data, Bombora's ABM solutions allow businesses to target their ideal customer profiles with personalized messaging across various channels. This can help increase engagement and drive more qualified leads.