Get your next list of Fitness Centers from Coldlytics for cold email, direct mail, or cold calling. Coldlytics is the #1 provider of Fitness Center leads.

Below you’ll find a step-by-step guide showing you exactly how to source lists of fitness center owners.

If you’ve been searching for fitness centers, you likely came across several different types. While other sources group all of these together you can get more specific with Coldlytics.

Using the additional notes section, you can request inclusions and exclusions. An example of this would be “Include companies that mention “crossfit” on their website.” or “Exclude companies that mention “crossfit” on their website.”

You’ve likely looked for leads in this vertical before today, and there’s a good chance you’ve tried some of the better known platforms like D7 Lead Finder or Seamless AI. The problem we’ve experienced in the past is that the data from other sources in this niche is often incorrect or contained a lot of info@ or sales@ emails.

Let’s dive into how Coldlytics builds accurate lists of fitness centers.

Coldlytics identifies fitness centers based on Google Business Profiles (GBPs). This gives us information like how many reviews they have, what their review score is, and their website URL. Google Business Listings are the best place to start our research as Google will automatically create one for a business even if the fitness center has not bothered to set one up for themselves. This creates a near-definitive list of fitness centers in any one particular area, large or small.

From here we take the companies we’ve compiled into a spreadsheet and begin running our deduplication, cleansing and normalization processes. This step is critical, and seemed to be over looked by the many of other lead sources we’ve tried out before founding Coldlytics.

After cleaning the list, we pass it over to our human research team. This is a team of experts who specialize in finding the specific contact details of decision makers such as their email addresses and phone numbers.

Now that we have a list of refined data, complete with contact information, we send the data over to email validation partner, Zerobounce. The purpose of this step is to ensure that you experience as few bounces as possible.

The best part? We have a bounce-free guarantee. You’ll never pay for a bounced contact again.

Each list is turned around in approximately 24 hours. As soon as it’s ready you’ll receive an email from Coldlytics with a link to your spreadsheet. As easy as that!

Read enough?

Request your list of fitness center owners

Businesses worldwide are igniting their sales pipe with Coldlytics.
Be one of them.

How to build your email list of fitness center owners

Let's get to it. Here are the 5 simple steps to building your totally bespoke mailing list of fitness centers.

Step 1: Sign up to Coldlytics

It's quick and easy to sign up. We offer a 1 week (no obligation) paid trial to get you going immediately. Alternatively, subscribe to one of our plans and receive an initial subscription bonus.

The Coldlytics signup screen.

Step 2: Start a new task using Coldlytics and Google Maps

Once signed up, click the "New Task" button. Specify how many fitness center owners you want to source then head over to Google Maps.

Search Google Maps for "Fitness centers in [location]", where [location] can be a specific city, state, or even country. Get as granular as you want here, but we'd recommend sticking to geographies with a combined population of over 20k.

Copy and paste the Google Maps URL from your browser address bar into Coldlytics.

Repeat this step as many times as you wish. For example, if you want to source fitness centers across multiple cities or specific states.
Example: sourcing fitness centers in Syracuse, NY, using Google Maps and Coldlytics.

Step 3: Consider using advanced filters

Coldlytics enables you to refine your list by metrics such as…

  • Whether they are advertising on Facebook
  • Whether they are advertising on Google
  • Company Revenue
  • Company Headcount
  • Company Founding Date
Advanced filters on Coldlytics - not to be found elsewhere!

Step 4: Enter Additional Notes

Every task you submit is triaged by a human, before being assigned to our research team. Use the "Additional Notes" section to optionally provide context to your targeting requirements.

You can also use this section to specify positive or negative keywords to look for on each center's website. This can be helpful to hone in on specialities or other important aspects of their business.

For example: Only include fitness centers that mention "Personal Training" on their website, or avoid centers that mention "Yoga" or "Studio".
Enter your additional notes in this box.

Step 5: Define Data Points

Think of a data point as a column in the final spreadsheet. Your list will always include the following data points for each contact we provide:

  • First Name
  • Last Name
  • Company Name
  • Job Title
  • Email Address
  • Company Website
We always provide direct email addresses, rather than generic emails such as sales@, info@, contact@, etc.

Additionally, you can request any of the following data points. Coldlytics provides the most extensive set of data points in the industry, enabling you to build a comprehensive picture of every single prospect before you even begin your outreach.

  • LinkedIn Profile URL
    The personal LinkedIn profile of the contact in question.
  • Address
    Split into components - first line, city, state, zip.
  • Phone Number
    The main business/switchboard phone.
  • Direct Dial
    The direct phone number (usually cell) for each contact. This costs an additional credit per contact provided.
  • Google Review Count & Score
  • Google My Business (GMB) Profile URL
    Also whether it's been claimed by the business.
  • Company Social Profiles
    Facebook, LinkedIn, Instagram, Twitter, and TikTok.
  • Ad Pixels
    Whether the business has a Facebook, Google, LinkedIn, or TikTok ad pixel installed. When these are present we can assume that they are currently running, or have ran ads in the past.
  • Google Analytics
    Whether the business uses Google Analytics.
  • E-commerce
    Whether the business uses e-commerce technologies such as Shopify or Klaviyo.
  • Wordpress
    Whether the business uses Wordpress.
  • Page Speed in Millesconds
    How fast does their website load? This can be a useful if you are offering website development or optimization services.

Sounds good?

Request your list of fitness center owners

Businesses worldwide are igniting their sales pipe with Coldlytics.
Be one of them.

How about a call?


Let me show you how to acquire customers and light up your sales pipe with Coldlytics.

I've ran successful outbound sales campaigns for countless businesses, and I want to share my knowledge with you.

Zero obligation. What are you waiting for?
- Matt

Book a Demo