Find key decision makers within nonprofit organizations via Coldlytics’ human research team. We are the #1 lead provider of nonprofit organizations, whether it's for cold email, cold calling, or evendirect mail.

Below is a step-by-step guide for sourcing lists of nonprofit organizations. We make it extremely easy to build a list within a few clicks of a button.

If you’ve been searching for nonprofits, you likely came across many different types. While other sources group all of these together you can get more specific with Coldlytics.

Using the additional notes section, you can request inclusions and exclusions. An example of this would be “Include companies that mention “green energy” on their website.” or “Exclude companies that mention “animals” on their website.”

If you’re looking for nonprofit lead lists, chances are you have used tools like Seamless AI or D7 Lead Finder. There are many lead provider tools out there to choose from which can make your choice a confusing one.

Coldlytics sets itself apart by specializing in direct nonprofit owner and executive contact leads. This means you won’t be getting anymore of the info@ or team@ email addresses. You’ll only be getting leads that match exactly what you’re looking for.

So how does Coldlytics find nonprofit leads?

Coldlytics makes use of Google Business Profiles (GBPs) to identify nonprofit companies. This is a reliable way for us to find out details like where they are located, how many reviews they have, and a link to their website.

We pull this data into a spreadsheet and begin running a data cleaning process. This includes data deduplication, cleansing, and normalization. Doing so lays the groundwork for a refined, targeted prospect list.

Human research is our secret weapon here at Coldlytics. We are able to have our team of highly trained researchers scour the web on-demand in ways the other platforms can’t. We find this to be the most reliable method to identify as many decision maker contacts as possible.

Once this has been completed we then send the list to our 3rd party email validation partner, Zerobounce. We then highlight which emails may not be deliverable, helping you avoid as many bounces as possible.

The best part? We have a bounce-free guarantee. You’ll never pay for a bounced contact again.

All of this takes place in about 24 hours so we can get you rolling as quickly as possible. We email you a link to your spreadsheet as soon as it is ready. Easy peasy!

Read enough?

Request your nonprofit email list

Businesses worldwide are igniting their sales pipe with Coldlytics.
Be one of them.

How to build your mailing list of nonprofits

Step 1: Sign up to Coldlytics

It's quick and easy to sign up. We offer a 1 week (no obligation) paid trial to get you going immediately. Alternatively, subscribe to one of our plans and receive an initial subscription bonus.

The Coldlytics signup screen.

Step 2: Start a new task using Coldlytics and Google Maps

Once signed up, click the "New Task" button. Specify how many nonprofit contacts you want to source then head over to Google Maps.

Search Google Maps for "Nonprofits in [location]" or "Animal welfare organizations in [location]", for example, where [location] can be a specific city, state, or even country. Be as granular as you want here, but we would recommend sticking to geographies with a combined population of over 20k.

Copy and paste the Google Maps URL from your browser address bar into Coldlytics.

Repeat this step as many times as you wish. For example, if you want to source nonprofits in multiple cities or specific states.
Sourcing nonprofit organizations using Google Maps and Coldlytics.

Step 3: Consider using advanced filters

Coldlytics enables you to refine your list by metrics such as…

  • Whether they are advertising on Facebook
  • Whether they are advertising on Google
  • Company Revenue
  • Company Headcount
  • Company Founding Date
Advanced filters on Coldlytics - not to be found elsewhere!

Step 4: Specify any Additional Notes

Every task you submit is triaged by a human, before being assigned to our research team. Use the "Additional Notes" section to provide context to your targeting requirements.

You can also use this section to specify positive or negative keywords, or certain content to look for on each organization's website. This can be helpful to differentiate focus areas or specialities.

For example: Only include nonprofits that mention "Homeless" on their website.
Enter your additional notes in this box.

Step 5: Define Data Points

Think of a data point as a column in the final spreadsheet. Your list will always include the following data points for each contact we provide:

  • First Name
  • Last Name
  • Company Name
  • Job Title
  • Email Address
  • Company Website
We always provide direct email addresses, rather than generic emails such as sales@, info@, contact@, etc.

Additionally, you can request any of the following data points. Coldlytics provides the most extensive set of data points in the industry, enabling you to build a comprehensive picture of every single prospect before you even begin your outreach.

  • LinkedIn Profile URL
    The personal LinkedIn profile of the contact in question.
  • Address
    Split into components - first line, city, state, zip.
  • Phone Number
    The main business/switchboard phone.
  • Direct Dial
    The direct phone number (usually cell) for each contact. This costs an additional credit per contact provided.
  • Google Review Count & Score
  • Google My Business (GMB) Profile URL
    Also whether it's been claimed by the business.
  • Company Social Profiles
    Facebook, LinkedIn, Instagram, Twitter, and TikTok.
  • Ad Pixels
    Whether the business has a Facebook, Google, LinkedIn, or TikTok ad pixel installed. When these are present we can assume that they are currently running, or have ran ads in the past.
  • Google Analytics
    Whether the business uses Google Analytics.
  • E-commerce
    Whether the business uses e-commerce technologies such as Shopify or Klaviyo.
  • Wordpress
    Whether the business uses Wordpress.
  • Page Speed in Millesconds
    How fast does their website load? This can be a useful if you are offering website development or optimization services.

Sounds good?

Request your nonprofit email list

Businesses worldwide are igniting their sales pipe with Coldlytics.
Be one of them.

How about a call?


Let me show you how to acquire customers and light up your sales pipe with Coldlytics.

I've ran successful outbound sales campaigns for countless businesses, and I want to share my knowledge with you.

Zero obligation. What are you waiting for?
- Matt

Book a Demo