Close is a sales CRM that helps sales teams manage their sales pipeline more efficiently. It provides a variety of features such as email automation, calling, and texting, as well as lead and opportunity tracking, and reporting.

Close also offers integrations with other sales and marketing tools to streamline sales processes and improve collaboration between teams.

The tool is useful because it simplifies and automates many of the repetitive tasks involved in sales, allowing sales teams to focus on more valuable tasks such as building relationships with prospects and closing deals. Close's reporting features also provide valuable insights into the sales process, allowing teams to identify areas for improvement and make data-driven decisions.