Apollo.io Pricing 2026: Plans, Credits and What Small-Business Sellers Actually Pay

Apollo's pricing page shows four plans and a big "Save 24%" toggle. That's the easy part.

The number that actually decides your bill is how many credits each contact burns, and how many seats you're paying for.

I've been through Apollo's pricing page, its credits page and its help docs (all checked on October 13, 2026) so you don't have to. Below you'll find every plan, what a credit really buys, the cost per email and per phone number, and the cases where Apollo is a great deal and where it isn't.

Apollo.io pricing at a glance (2026)

Here's what Apollo's pricing page showed on October 13, 2026. Prices are per seat, in USD, and exclude tax.

A few things worth knowing before you pick one:

• Annual credits arrive up front. On annual plans, Apollo grants the full year's credits at the start of the cycle. On monthly plans, you get the month's allocation at the start of each month.
• Basic and Free cap sending. Both are limited to 250 emails a day and 1 mailbox per user. Professional and Organization have unlimited daily sends.
• Add-ons cost extra. The Inbound add-on starts at $119 per team per month and the Advanced Dialer is $119 per team per month, both billed annually.
• No mixing plans. Apollo's FAQ is clear: "All seats on an Apollo account are on the same plan." If one rep needs Professional, everyone pays for Professional.

How Apollo credits work

Credits are the real currency. Apollo's credits page spells out the two numbers that matter:

Credits also pay for things like waterfall enrichment, AI research and email warmup, depending on your plan.

Three rules catch people out:

1. Credits expire. "Unused credits expire at the end of each billing cycle and do not carry over." That includes add-on credits you bought.
2. Credits are pooled across the team. Admins can set per-user caps, which you'll want if you have a heavy user.
3. Bounce refunds have conditions. Apollo refunds credits for a verified email that bounces, but only if you sent it from inside Apollo within 30 days. There are no refunds on mobile numbers.

What Apollo really costs per contact

Divide the plan price by the credits and you get the cost per credit. Here's the math on the published numbers.

That's cheap, and it's honest to say so. If you use every credit, on contacts Apollo actually covers, the per-email price is hard to beat.

The two "ifs" are where the real cost hides:

• Unused credits. If a seat only uses half its credits in a month, your real cost per email doubles. Nothing rolls over.
• Coverage. A credit only buys something if the contact is in the database. Apollo advertises 240M contacts and 30M companies, and its strength is tech, SaaS and mid-market. For a pest-control company in Tulsa or a med spa in Phoenix, the owner often isn't there to reveal.

Team pricing: where the bill grows

Seat pricing is the part most agencies underestimate. Here's the same 5-person team on monthly billing:

Apollo gives you far more credits per dollar. Coldlytics gives you far fewer, but doesn't charge per head and doesn't take unused credits back. Which matters more depends on whether your bottleneck is volume or finding the right owners in the first place.

When Apollo is the right call

I'll be straight: for plenty of teams, Apollo is great value.

• You sell to tech companies, SaaS or the mid-market. That's where its data is deepest.
• You want one tool for data and sending. Sequences, a dialer, a meeting scheduler and a CRM sync all come in the same login.
• You'll use your credits every month. High-volume outbound teams get the best per-contact price.
• Your reps live in Gmail and Salesforce. Every plan includes Apollo's prospecting, Gmail and Salesforce extensions.

When it isn't

• Your buyers are local business owners. Plumbers, roofers, dentists, chiropractors, salons and restaurants are thin in the big enterprise databases. The decision maker is usually the owner, and the owner is often missing.
• Your usage is lumpy. Agencies prospect in bursts for new clients. Credits that vanish at month end punish that.
• You're a small team that shares a tool. Paying per seat for occasional users adds up quickly.
• You need phone numbers on most contacts. At 8 credits a number, phone-first outreach eats the allocation fast.

Apollo vs Coldlytics on pricing

Coldlytics is built for the opposite end of the market: Main Street. Here's how the pricing compares, side by side.

Coldlytics plans are $49 (Starter, 250 credits), $99 (Growth, 750 credits) and $299 (Pro, 2,500 credits), with a custom Agency plan for pooled credits and dedicated research capacity.

The honest summary: Apollo is cheaper per raw email if you sell to tech companies and use every credit. Coldlytics is cheaper per usable owner if you sell to local businesses, because the owners are actually there, phone numbers cost 1 credit instead of 8, and your credits don't disappear at the end of the month.

How to keep your Apollo bill down

If Apollo is the right fit, these habits stop the bill creeping up:

1Step 1: Pick monthly billing until you know your usage

Annual saves 24% on the headline price, but you commit for 12 months and switching back to monthly means waiting for the annual term to end. Run a month or two on monthly billing first.

2Step 2: Reveal emails before phones

An email is 1 credit and a phone is 8. Email first, then pay for numbers only on contacts who engage.

3Step 3: Set per-user credit caps

Credits are pooled. One enthusiastic rep can drain the team's month in a week. Caps live under team management settings.

4Step 4: Spend credits before the cycle resets

Credits expire at the end of each billing cycle, add-on credits included. Check Settings, then Credit usage, a week before renewal.

5Step 5: Send from inside Apollo if you want bounce refunds

Apollo only refunds credits for bounced verified emails sent from Apollo within 30 days.

FAQ

How much does Apollo.io cost per month?

As of October 13, 2026, Basic is $49 per seat per month billed annually or $65 billed monthly. Professional is $79 annually or $99 monthly. Organization is $119 per seat per month, annual only, with a minimum of 3 seats. There's also a free plan.

Is Apollo.io free?

Yes, Apollo has a free plan with 75 credits per seat per month, 2 sequences, basic filters and a 250-email daily sending limit.

How many credits does a phone number cost on Apollo?

8 credits. An email is 1 credit, so an email plus a phone number costs 9 credits per contact.

Do Apollo credits roll over?

No. Credits expire at the end of each billing cycle, and that includes add-on credits you purchased.

Can I mix Apollo plans across my team?

No. Every seat on an Apollo account must be on the same plan.

What's a cheaper Apollo alternative for small-business prospecting?

If your buyers are local business owners, a database built for Main Street usually costs less per usable contact. Coldlytics has 10M+ small businesses, charges 1 credit per verified email or direct dial, rolls credits over, and has human researchers for anything the database doesn't cover. That's 25 free leads a month, forever.

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Need a targeted B2B contact list? Tell us who you're after and our researchers hand-build it within 24 hours. 25 free leads a month, forever. Try Coldlytics free.

Apollo.io pricing, credits and plan details checked on apollo.io on October 13, 2026.