Gathering the best data for your marketing efforts can make or break your business. Rather than doing the hard work of gathering a targeted list yourself, B2B data providers can get you instant access to the exact people you want to do business with. 

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However, many data providers are riddled with inaccurate and outdated information, or they resell the same lists repeatedly. The very best data providers draw from large, frequently updated databases. Email addresses go right to decision-makers, and you have enough information about the company to market to them successfully.

What Information do B2B Data Providers Give?

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B2B data providers supply a wide range of critical information tailored to meet diverse business needs. Some key types of data include: 

• Contact Information: Updated email addresses, phone numbers, and LinkedIn profiles.
• Firmographics and Demographics: Details about companies such as headcount, revenue, industry, and location.
• Buyer Intent Signals: Insights into the likelihood of businesses purchasing specific products or services at this time.
• Technographic Data: Information about the company’s tech stack and even if ad pixels are present on their sites.

These datasets often come with advanced filtering options, like job titles, geographic locations, or specific industries, to ensure businesses access hyper-targeted leads that drive results.

How to Pick the Best B2B Data Provider?

When evaluating B2B data providers, consider the following parameters to choose a service that aligns with your goals:

1. Data Accuracy - High accuracy ensures your campaigns effectively reach the right people. Look for providers with verified data, such as human fact-checking or partnerships with email validation services.
2. Database Size and Scope - Evaluate the scale of the database and its coverage, especially if your business targets niche markets or specific regions. Some providers excel globally, while others specialize in certain areas like the EU or English-speaking regions.
3. Unique Features - Consider distinctive offerings like buyer intent data, technographics, or CRM integrations. Features such as intent signals and Chrome extensions can give you an edge.
4. Pricing and Plans - Assess whether the provider offers flexible pricing tiers, free trials, or unused credit rollovers. Scalability is particularly important for businesses with fluctuating lead needs.
5. Ease of Use - Prioritize services with user-friendly interfaces and minimal learning curves. Efficient tools save time and reduce onboarding hassles.
6. Customer Support and Reviews - Insights from customer ratings on platforms like G2 or Capterra can be invaluable. Look for responsive customer support and high satisfaction scores.

By focusing on these criteria, businesses can ensure they’re investing in a provider that meets their particular needs and enhances their lead-generation efforts.

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The Top 14 B2B Data Providers

1. Coldlytics

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Capterra Rating: 5/5

G2 Rating: 5/5

Experience unparalleled precision and quality in B2B data lists with Coldlytics, a service that supplements AI-fueled data with human fact-checking. With our advanced parameters, including tech usage, page speed, and advertising platforms, you’ll access more detailed data than ever before, with the freshest lists available in the market.

Every B2B data list is meticulously crafted post-purchase, ensuring the most current email list with exclusive leads not found elsewhere. Our dedicated team researches each list, delivering it in less than 24 hours. We offer a 100% accuracy promise—no worries about incorrect emails, or we’ll credit your account.

Coldlytics empowers you to browse millions of companies by their technology and geographical location.

Pros

• Data is sourced and verified by human expertise.
• Collaboration with Zerobounce guarantees the validity of email addresses.
• Lead lists are assembled post-request, ensuring uniqueness.
• Contact information targets decision-makers, not just lower-level employees or general office mailboxes.
• Any incorrect or bounced emails result in credited refunds.
• Acclaimed user reviews on G2 and Capterra.

Cons

• Primarily caters to English-speaking nations (US, Canada, UK, South Africa, Australia, New Zealand).
• Lead delivery can extend up to a 24-hour timeframe.

Pricing

Coldlytics begins with a Freemium model offering 25 leads monthly without needing a credit card. The Lite Plan is $49/month for 50 leads. As your needs grow, the cost per lead decreases to as low as $0.59 per lead on the Pro Plan. Unused credits are carried over to the next month, with bonus credits upon initial subscription.

2. ZoomInfo

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Capterra Rating: 4.1/5

G2 Rating: 4.4/5

ZoomInfo stands out as a leader in the B2B data provider realm, renowned for its vast database, dependable lead insights, and buyer intent analytics. This robust platform is crafted to fuel business expansion and bolster marketing strategies.

ZoomInfo's suite includes SalesOS, MarketingOS, OperationsOS, and TalentOS, offering a holistic, integrated data solution. Despite its reputation for being on the pricier side and its intricate setup process, ZoomInfo is particularly well-suited for larger organizations that can fully leverage its capabilities.

Pros

• Uses AI to scrutinize data, anticipate prospect needs, and identify optimal engagement moments. 
• Acclaimed for top-tier data precision. 
• Delivers premium intent data to identify leads primed for conversion. 
• Boasts a comprehensive dataset, featuring firmographics, technographics, and more.

Cons

• Better value for larger enterprises, as costs may be out of reach for smaller teams.
• Demands a more complex setup compared to straightforward plug-and-play options.

Pricing

Pricing specifics can only be obtained through their sales department, although users frequently mention that the software carries a significant price point.

3. Pitchbook

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Capterra Rating: 3.8/5

G2 Rating: 4.5/5

PitchBook delivers unparalleled financial and investment insights on an exceptionally detailed level. Acquire intelligence on investors, private equity transactions, mergers and acquisitions, limited partner asset distribution, and comprehensive financial and debt data about target companies.

For many professionals, PitchBook stands as the best choice for accessing advanced company intelligence. Nevertheless, some agencies might opt for a more straightforward, cost-effective solution with a shorter learning curve.

Pros

• Offers integration with Excel and PowerPoint, simplifying the transfer and presentation of financial models.
• Provides a Chrome extension that grants access to data as you navigate the web.
• Ensures broader access to company financial data that remains unmatched in scope.
• Facilitates CRM integration or access through API with your existing tech stack.

Cons

• Requires time to populate datasets.
• Difficult adoption process for many new users.
• Users targeting smaller deals might find PitchBook to be an expensive solution.
• Some users note data discrepancies that necessitate verification.
• Often gets lower customer service scores than competitors, such as a 3.8 rating on Capterra. 

Pricing

While PitchBook's pricing details are not publicly disclosed, the extensive access to both public and private financial data suggests a high cost, as echoed by many users. Fortunately, they offer a free trial, allowing prospective users to experience PitchBook's offerings firsthand.

4. Uplead

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Capterra Rating: 4.6/5

G2 Rating: 4.7/5

One of UpLead's standout features is their comprehensive global database, offering B2B email lists with real-time precision. Although smaller than some competitors (at 160 million entries), their database can provide valuable leads from over 200 countries.

Despite boasting an impressive accuracy rate exceeding 95%, you may occasionally encounter lead quality issues since lists are not manually vetted prior to delivery.

Pros

• Email addresses are verified for authenticity.
• Advanced filtering capabilities allow you to search using over 50 distinct criteria.
• A Chrome extension facilitates data extraction from LinkedIn and other websites.
• The platform integrates seamlessly with more than 1,500 platforms, ensuring leads flow directly into your CRM, ESP, or sales channels.

Cons

• The database, while comprehensive, does not match the size of some leading industry competitors.
• Using their enhanced data enrichment and other features requires upgrading to more expensive plans.

Pricing

A 7-day free trial lets you download up to five leads to test search functionality and data integrity. Paid subscriptions begin at $99 for 170 leads, with the $199/month plan offering 400 leads. The $199/month option is necessary to access features like data enrichment, technographic insights, and advanced filtering.

5. Rocketreach

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Capterra Rating: 4.1/5

G2 Rating: 4.5/5

Through an extensive contact database, RocketReach connects you to a global professional network of 700 million individuals. Their AI-powered data verification and enrichment services ensure that your leads are highly accurate and enhance existing databases by filling in missing data.

RocketReach delivers a dual benefit: high-quality and high-volume leads that empower sales teams to efficiently close more deals. However, some customers have faced issues with unwanted auto-renewals and difficulties in obtaining refunds.

Pros

• Chrome and Edge extensions enable instant discovery of lead data. 
• Automatically updated contact lists grant access to up-to-date, accurate information. 
• Intent data reveals potential buyers who are actively searching within your industry. 
• Integrated email-sending capabilities, with a limit of 500 emails per day.

Cons

• Numerous complaints about automatic renewals and difficulties with cancellations or refunds. 
• Users have frequently mentioned incomplete or missing data. 
• Access to phone number data is restricted to the Pro plan and higher. 
• Does not offer a free trial.

Pricing

The basic plan is $48/month and offers 1,200 email address exports per year. The more advanced plans are offered at $108/month and $249/month, with the premium plan allowing for up to 10,000 exports annually.

6. Hunter

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Capterra Rating: 4.6/5

G2 Rating: 4.4/5

Hunter stands out as an exceptional cloud-based B2B data provider, offering one of the top-rated services for its simplicity and integrated cold emailing capabilities. It features email verification, ensuring high accuracy for B2B email leads.

Their customer support is exceptional, actively engaging with feedback on review sites to provide strategies and solutions. Hunter also possesses one of the most extensive B2B databases globally, enhanced by AI-driven data enrichment.

Pros

• The platform’s ease of use results in a minimal learning curve.
• Their all-in-one solution eliminates the need to seek additional cold outreach services.
• Domain Search allows you to find professional email addresses affiliated with specific companies you wish to target.
• All features are fully accessible with any of their paid plans.

Cons

• Some advanced features present in other services are not offered.
• Locating specific emails for newer companies has been noted as less effective by users.

Pricing

Hunter offers a free plan where you can test their service by accessing 50 emails per month. The most affordable paid plan is $34/month, granting you access to 12,000 email addresses annually. For larger needs, you can upgrade to 120,000 email verifications per year. Paid plans, excluding the free version, also allow you to create email campaigns for cold outreach.

7. Skrapp

Capterra Rating: 4.5/5

G2 Rating: 4/5

With a proven track record of a 97% accuracy rate and an extensive database comprising over 150 million entries, it’s no surprise that 5 million users trust Skrapp. Skrapp swiftly facilitates the creation of email lists tailored to your ideal B2B prospects by allowing bulk lead exports, making it an efficient choice for businesses.

Specializing in LinkedIn, Skrapp offers a powerful advantage while presenting a limitation for some who wish to source leads from multiple platforms. However, its exceptional LinkedIn extension and data capabilities render it an outstanding tool for finding and enriching B2B lead data.

Pros

• Skrapp provides an exceptionally user-friendly experience.
• It comes equipped with native integrations across platforms like Outreach, Salesforce, HubSpot, and Pipedrive.
• It offers one of the most robust free services, providing 100 new email addresses per month.
• Its top plan is very economical, offering 20,000 leads for just $140/month.

Cons

• Customer support through chat, email, and calls is restricted to the “Seeker” plan and higher.
• It primarily utilizes LinkedIn, which some users may regard as a limitation.
• It received a 4-star rating from G2, though it boasts a commendable 4.5 rating on Capterra.

Pricing

Skrapp’s free plan allows you to acquire up to 100 email addresses monthly at no cost. The most affordable paid plan is priced at $30/month for 1,000 emails, which also includes access to their LinkedIn tools and Chrome extension. As you scale, the plans include more emails, a dedicated Account Manager, and enhanced support options.

8. ContactOut

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Capterra Rating: 4.5/5

G2 Rating: 4.5/5

ContactOut is an essential tool for sales and marketing teams. It offers access to a colossal database of more than 300 million leads and claims to be the industry leader in B2B data accuracy. Endorsed by over 76% of Fortune 500 companies, it stands out as a preferred choice for professionals looking for a powerful yet easy-to-use lead-generation solution.

Users can effortlessly add contacts to their email campaigns for immediate prospecting with just one click. Its user-friendly interface ensures an uncomplicated learning experience, enabling new users to start using it in mere minutes.

Pros

• The Chrome extension simplifies the process of finding lead information directly on LinkedIn.
• A continuous free trial grants users continual access to new leads.
• The intuitive, easy-to-navigate interface ensures a seamless user experience.

Cons

• The most comprehensive features, like third-party integrations and API access, are available only in the top-tier plan.
• Some users have noted incomplete or outdated data despite the claims of accuracy.
• Personal emails and phone numbers might not always be reliable.
• Bulk data enrichment necessitates manual entry of contact details.

Pricing

ContactOut offers a free plan that permits access to five emails and phone numbers daily. The $49/month option includes email campaign features and allows for 300 exports each month. At $99/month, users benefit from unlimited access to phone numbers and emails, with a monthly export cap of 600. Full feature access, encompassing API and third-party integrations, necessitates a custom enterprise plan.

9. Seamless

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Capterra Rating: 3.8/5

G2 Rating: 4.3/5

Seamless is a prominent B2B data provider platform, trusted by over a million business professionals globally. With an extensive database featuring more than 1.3 billion contacts, it seamlessly integrates with leading CRM systems to fit effortlessly into various B2B workflows. Despite its popularity, it has earned a 3.8 out of 5 stars on Capterra, slightly below some competitors.

Pros

• The platform's clean and intuitive interface makes it user-friendly and easy to navigate.
• Users benefit from a Chrome extension that efficiently captures contact information from platforms like LinkedIn, company websites, and other sources.
• By leveraging AI, Seamless generates personalized pitches, aiding in conversion enhancement with minimal effort.
• It provides a wealth of contact data, including insights into buyer intent, job changes, and more, powered by AI.

Cons

• Users frequently encounter upsell prompts on the dashboard, which can be annoying.
• Some users find the contract terms and cancellation policies confusing.
• The contact lists occasionally include more inactive email addresses compared to similar services.

Pricing

Seamless offers a free tier with 50 credits, allowing new users to assess lead quality and test integrations. Users need to upgrade to the Pro or Enterprise plans to access all features by contacting sales for bespoke pricing options. Although official pricing details are not published, many acknowledge the service as cost-effective compared to others in the market.

10. Kaspr

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Capterra Rating: 4.5

G2 Rating: 4.4

Kaspr is a leading European service that enables the purchase of targeted B2B lists by sourcing contact information from over 150 platforms. Their flagship product is a LinkedIn Chrome Extension that extracts data from more than 200 million profiles.

Pros

• The tool's simplicity eliminates the need for any onboarding process, making it user-friendly.
• Unused credits carry over each month, ensuring you get full value.
• In addition to B2B email addresses, Kaspr provides direct emails and phone numbers, enhancing your prospecting possibilities.

Cons

• The service primarily targets the European market, which may suit some businesses but offers fewer choices for those focused on the U.S. market.
• It's optimized for direct, one-on-one prospecting rather than mass email campaigns.
• The Starter plan features restricted API access.
• Users have reported issues with outdated data.

Pricing

• Kaspr offers a free plan with 15 email credits, 5 phone credits, and 5 direct email credits.
• Upgrading to the Starter tier for €45/month provides Sales Navigator and limited API access.
• The premium tiers (€79/month+) offer benefits like intent data, Salesforce enrichment, and unlimited API access.

11. Lead411

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Capterra Rating: 4.1/5

G2 Rating: 4.6/5

Lead411 is a prime resource for limitless B2B leads, offering an extensive database encompassing over 450 million contacts worldwide. With their growth intent data, you can easily pinpoint businesses on the brink of expansion, streamlining your efforts to engage with potential clients ready to invest in growth-facilitating services.

A distinct advantage of Lead411 is that it provides phone numbers with every contact, a feature not commonly found among other data providers. They also offer a generous free trial featuring 50 leads, allowing you to thoroughly assess the precision and quality of their dataset.

Pros

• Lead scoring aids in focusing on the most promising, high-priority leads.
• Receive real-time updates about the companies you're interested in.
• Utilize the Chrome extension for straightforward lead data access across the internet.
• Custom triggers permit highly specific lead searches.
• The data enrichment tool enhances and updates existing leads in your CRM.

Cons

• Navigating the user interface, particularly the filtering options, can be complex.
• Some features, such as buyer intent signals, are locked behind annual plans.
• Pricewise, it’s on the higher end compared to other choices.

Pricing

You can start with a 7-day free trial that permits up to 50 contact exports. Following the trial period, the service costs $99/month and includes 200 exports each month, alongside a Chrome extension, email automation, and additional features. To unlock the complete suite of features, an upgrade to the Enterprise Limited package is necessary, with custom pricing. Please note that buyer intent signals are exclusively available with the annual plan.

12. Apollo

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Capterra Rating: 4.8/5

G2 Rating: 4.6/5

Touted as a robust sales platform, Apollo.io positions itself as a complete solution tailored for your pipeline needs. With capabilities like a fully integrated CRM, email automation, and deal tracking, Apollo.io simplifies the journey of purchasing and marketing to potential clients within a single comprehensive platform.

While the extensive features are a significant strength, they might seem daunting due to the steep learning curve. If you prefer a tool with less complexity, exploring other alternatives might be beneficial. However, for those in need of a unified platform for marketing and prospecting, Apollo.io may be the ideal choice.

Pros

• The platform assures 97.5% data accuracy, ranking among the highest in the market.
• With access to 275 million contacts and 73 million companies, their database is extensive.
• A feature-rich environment allows for seamless lead searching and prospecting from one location.
• The Chrome extension efficiently retrieves email addresses.
• Pricing includes all marketing and sales features, providing excellent value.

Cons

• Users frequently mention less-than-satisfactory customer service experiences.
• The platform’s extensive features demand a higher learning curve.
• Information on smaller companies might be sparse or less detailed.

Pricing

The free version provides 120 export credits annually without any time constraints, along with access to filtering options, automation sequences, and the Chrome extension. The Basic plan is available for $49/month, offering enhanced data enrichment and essential features. At $119/month, additional platform functionalities are unlocked, including up to 12 buying intent filters per contact.

13. SalesIntel

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Capterra Rating: 4.3/5

G2 Rating: 4.4/5

As a premier provider in the realm of business intelligence and B2B data, SalesIntel stands out by delivering profound insights. Beyond fundamental offerings, they specialize in buyer intent data, technographics, website visitor intelligence, and other sophisticated data metrics.

Although their database isn’t the largest, the depth of their data ensures that each lead brings significant value to your B2B outreach efforts.

Pros

• Access advanced firmographic, technographic, and buyer intent information for superior market understanding.
• Benefit from top-grade support with rapid response times.
• The new AdsIntel feature empowers you to create, manage, and monitor ad campaigns on platforms like Facebook and Google.

Cons

• The contact database is restricted to high-value leads only.
• Numerous advanced functionalities are offered solely as additional purchases.
• Some users express dissatisfaction with the user interface.

Pricing

SalesIntel offers a single pricing structure that includes unlimited email export and enrichment credits, but specific pricing details are only revealed upon request. Reports from users suggest costs around $69 per user or $199 per team monthly. Advanced offerings, such as enhanced intent data and their ABM suite, are available through add-ons.

14. Lusha

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Capterra Rating: 4.0/5

G2 Rating: 4.3/5

As one of the most frequently reviewed companies on this list (over 1,400 reviews on G2), Lusha has been trusted by more than a million customers. This powerful platform provides a user-friendly interface for sales teams and marketers to discover leads and initiate email outreach effortlessly.

Lusha stands out due to its Chrome extension, enabling you to extract data directly from LinkedIn and company websites. Stay ahead of the game with job change alerts and advanced buying intent signals, which highlight leads with the highest conversion potential. While entry-level packages appear cost-effective, accessing the full suite of features may become expensive.

Pros

• The Chrome extension supports data collection from any website, including LinkedIn and company sites.
• Emails can be sent directly from Lusha's platform, ensuring a smooth workflow.
• Use intent signals to track behavioral indicators and evaluate a company's purchase likelihood.
• The robust API facilitates seamless integration and automation of the lead management process.
• Enhance existing contact information in your CRM for more detailed insights.

Cons

• Some users consider the premium feature costs to be relatively high.
• Monthly unused credits do not carry over.
• The highest plan offers fewer than 1,000 phone numbers annually; larger volumes necessitate direct collaboration with the sales team.

Pricing 

Start with a free plan including 50 emails and five phone numbers. Paid plans begin at $59/month per user, offering 3,840 emails and 960 phone numbers. Custom pricing is available for higher volumes.

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