You’re probably wondering — does cold email still work in 2021? Perhaps you’ve seen poor results, or was there too much noise to be conclusive. Is it just a numbers game? How can you use cold outreach to generate a sustainable source of leads?
We’re huge fans of cold email. We’ve built several businesses around it in the customer development & marketing spaces, and we can 100% guarantee that it works. However, as with any marketing channel, it requires a solid understanding of the common tools & techniques involved.
Let’s focus on the one thing that contributes towards 95% of your success in cold outreach — how and where to find prospects.
Let’s take a look at several ways to do it.
Our advice is to never use this approach. Yes — you will spend less money, but it will most likely yield sub-standard results, and perhaps more importantly — it will damage your reputation as a sender. Your brand name will be tarnished and in many cases, your mail server will end up blacklisted.
There are many prospecting tools on the market such as Uplead, ZoomInfo, LeadFuze, or Seamless.
And this is how we started our journey in this industry. It’s pretty easy to signup, filter leads based on your requirements, and pump the results through to your CRM. Some solutions you can subscribe to on a monthly basis, and some will require shelling out tens of thousands of dollars for an annual contract.
And it can work well for prestigious brands like IBM or Microsoft who simply need to check contact details, and don’t need to worry so much about warming up their audience. But for small and medium-sized enterprises it’s not working anymore — the rigid filtering and limited data points that these services provide is not enough.
Another popular option — you can sign up to Upwork or Fiverr, find a well-rated freelancer and ask them to build a list for you.
Use this technique if you have the budget for both the freelancers and for an in-house team to manage the process at scale. In many cases, custom development will be needed to ensure efficient collaboration and that leads are validated correctly.
We started building this tool 1 year ago for our sales department, after extensively testing all of the above methods and failing to achieve the results we needed.
What we discovered is that we can use real-time data to identify buying signals. A buying signal can be derived from someone recently joining a special-interest group, or a press release announcing a new partnership. However, to do this effectively we still needed to have humans in the loop.
To manage our researchers effectively we built some smart automation tools to ultimately guarantee a high quality of data at any scale. This is how Coldlytics was born, and data quality remains our core focus going forward.
If cold outreach is already part of your sales strategy, then Coldlytics will turbocharge your results 🚀
Quality data for cold email, phone, or direct mail. Researched on demand.
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