Let’s start this out with covering exactly why you need to consider cold email domain variations.
There are simple ways to implement variations, from domain suffix to slight changes in the domain spelling.
Again, the ultimate goal here is to increase the number of emails that get delivered to your recipients.
Should I use a different domain for cold email?
The short answer is yes, you should definitely use a different domain name for sending cold emails.
The reality is that you run a high risk of being blacklisted, especially in the beginning when you send cold emails.
The way to avoid this risk is to set up an additional email domain and use that exclusively for cold emails.
There are several major blacklists for email domains, all working hard to improve the user experience for email service providers.
Email blacklists are databases that track IP addresses and domains known for sending spam or exhibiting malicious behavior.
Email service providers and anti-spam systems reference these lists to help filter and block unwanted messages. Some of the top cold email blacklists include:
In my experience of sending over 3 million cold emails, I’ve tested many variations. My go to choice of variations are in the following order:
These three approaches maintain the brand awareness of your primary domain, without actually risking your primary domain’s reputation.
You can implement any of these 3 options quite easily by going to your domain name provider, such as namecheap.com and searching for their availability.
Chances are, your domain name variations you want to use for cold email are available.
If not, making slight adjustments like I show in the 3rd example opens up limitless possibilities for cold email domain variations.
The majority of my early emails saw an average of 20%, and when I focused on improving my audience and along with testing my subject lines and opening sentence of a cold email, my open rate shot upwards of more than 80% at times.
Follow this benchmark guide to easily make improvements to your cold email campaigns.
This guide was created as a quick reference to make testing easier and more productive.
The KPI funnel, as shown above, presents the order in which to make changes to your campaign.
Start with ensuring you have the right audience for your campaign, Coldlytics can help you do this.
Simply send us a message on our live chat in the bottom right corner and ask us about how to find your ideal customers!
Once you have a well defined audience, you’ll want to split test your subject line.
You can incorporate the next step, first line optimization simultaneously if you wish.
Glad you asked.
The first line of your cold email is critical, the first sentence in the email is usually previewed in the receiver’s email inbox making it critical in the roll of getting them to open up the email to learn more about your message.
The Audience, Subject and First Line, make up your Open Rate. The Reply Rate comes down to the body of the email and the call to action.
Make sure your message is concise and easy to read, and that you’ve provided a clear call to action.
Follow these steps and you’re off to the races.
Depending on who you talk to, sending a high volume of emails per day is the best way to get results. The problem is that you can compromise your cold email domain very quickly doing this.
The rule of thumb here is that the more emails you can send, the more results you’ll receive.
More emails sent means more data to reflect and improve on, ultimately getting you towards your goal of new business, faster.
This is why I recommend sending up to 40 emails per day, per account.
In recent years, oftentimes when I’ve crossed the 40 emails per day threshold, I have seen my accounts disabled for spamming.
If you wanted to send 100 emails per day, you would need to set up 3 separate accounts. I like to ensure that each account has its own domain to increase its likelihood of being delivered.
This means having 3 accounts with a limit of 40 emails per day each enables you to send 120 emails, 40X3=120.
If you wish to send more than 120 emails per day, simply set up additional cold email accounts. It’s easy to connect multiple accounts inside of one user on smartreach.io as discussed in our case study with them here: SmartReach - Coldlytics Case Study
Quality data for cold email, phone, or direct mail. Researched on demand.
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