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In this article, we describe the main strategies that you can use for finding prospects who express purchase intents. It depends on your business, but you can use ideas from this section and modify them for your requirements.
It may sound obvious, but if you fully understand and leverage the nuances of a search engine, it can yield better results than the most advanced AI.
Let’s imagine that our target audience is B2B sales and marketing agency owners from Canada.
Before we get into it, some things you should know about LinkedIn search:
Let’s start searching for people or companies.
1. B2B agency
Ok, we have 332 results. That’s a lot.
2. Let’s narrow it down by trying “B2B agency” in quotes.
Only 2 results now, which is too narrow.
Let’s take a second to go through our B2B agency results (no quotes) and read the description. Here we should find some keywords that we don’t need and can use to narrow our results:
And also some keywords that we can use to expand our results:
3. Let’s try b2b sales “marketing agency” -recruitment -Staffing -b2c -pr. Now we have some good results, and we can narrow the search down using a couple more filters (Location & Industry).
This is a great starting point. From here we can expand our filtering and target more companies.
Here’s the search URL used in this example: https://www.linkedin.com/search/results/companies/?companyHqGeo=%5B%22101174742%22%5D&industry=%5B%2280%22%5D&keywords=b2b%20sales%20%22marketing%20agency%22%20-recruitment%20-Staffing%20-b2c%20-pr&origin=FACETED_SEARCH
You can use it as a starting point for your tasks on Coldlytics.
It’s also possible to find people using this basic search. No need for advanced tools like Sales Navigator. Just add the job title you need in the Title field.
Here’s what we have now:
Here’s the search URL, which you can use as a starting point: https://www.linkedin.com/search/results/people/?geoUrn=%5B%22101174742%22%5D&industry=%5B%2280%22%5D&keywords=b2b%20sales%20%22marketing%20agency%22%20-recruitment%20-Staffing%20-b2c%20-pr&origin=GLOBAL_SEARCH_HEADER&profileLanguage=%5B%22en%22%5D&title=Founder
You can use it as a starting point for your tasks on Coldlytics.
This strategy works great if you have some popular hashtags in your niche which are being used often (on daily basis or more frequently).
The main idea here is to find such hashtags. Some examples:
To start the search by hashtag, you can do the following:
Let’s use the main search field for searching hashtags. That way we can combine them with other filters.
By default, Linkedin chains your keywords together with AND operators. This means that it will show only the results where ALL keywords are present. In our case we want a broad search for hashtags, so we will explicitly use the OR operator.
Here is how the search will look:
#b2bsales OR #b2b OR #sales
Here is the list of people who posted anything with the above hashtags in the past week:
And here’s the search URL: https://www.linkedin.com/search/results/content/?keywords=%23b2bsales%20OR%20%23b2b%20OR%20%23sales&origin=GLOBAL_SEARCH_HEADER&sortBy=%22relevance%22
The strategy that we can implement here:
This information can be a nice “ice breaker” for our outreach campaign.
If you are selling Facebook Ad management services then one of the hottest buyer intents can be that the company is not currently advertising on Facebook. This could be your potential customer.
Here is how to implement it with Coldlytics.
We can start by compiling a list of sources:
As you can see, thanks to our semi-automated approach the source can be absolutely any online platform or website. It’s a great way to procure leads that your competitors can’t.
In our case let’s use Facebook as starting point, and we’ll look for founders who joined a Shopify-themed group in the last 30 days.
Here’s an example keyword search: Shopify entrepreneurs London
We don’t need huge groups — high chances that such groups are poorly moderated and accept anyone.
Here is the list of groups that I found:
To receive your leads, you don’t need to be a member of these groups, and you don’t even need to join.
From the first step the size of the audience that we received is huge (>100K members). We need to narrow it as much as possible.
Here are some targets to use for narrowing:
Think about data points that you will need. These will largely be predicated on the email outreach strategy you decide to use.
In our case we can use the following:
So in our email we can write something like this:
This strategy can fit dev shops or any type of consulting business that targets tech startups.
An exclusive feature of Coldlytics, which is not available on other products is that you can use ANY SOURCE of information as your starting point. And then filter that information using our own filter, or even other external tools and sources!
Think of it as a funnel. To illustrate:
This epitomizes Coldlytics’ value proposition — our semi-automated approach means that we can procure data that cannot be obtained via other solutions, and therefore your competitors!
Here’s an example of sources to monitor startups that recently raised funds:
The data points that we will need for our cold email campaign:
Quality data for cold email, phone, or direct mail. Researched on demand.
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